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Super Bowl Events

From A-List performing talent to the hottest celebrity guests, the real party happens before the cleat touches the field. In 2018, The After Midnight Group is combining forces with Brewer Media & Entertainment, Perk Marketing Group, Karma International, Maxim magazine and many others to take over the Minneapolis area during the Big Game weekend.

With amazing venue locations in the heart of the city, the hottest musical acts and unparalleled custom brand activations, we are ready to bring it to the next level for Super Bowl 52 by serving as curators of the extraordinary: Cowboy Jack’s SB52 Big Game Experience, powered by Brewer Media.

Be prepared for special performances, surprise guests, great food, an eccentric atmosphere and memorable moments during each and every scheduled event taking place between Wednesday, Jan 31st to Sunday, Feb 4th within the most raved about locations.

AMG and Brewer Media’s events are synonymous with luxury, entertainment, and the affluent lifestyle. Their brands and events attract the most desirable and exclusive demographic of consumers, affluent people, socialites, jet-setters, tastemakers, and celebrities. The robust platform creates unparalleled entertainments opportunities combined with the chance to build brand exposure while engaging targeted consumers in meaningful and impressionable interactions within a compelling and memorable setting.

We hope to see you there!


SB52 Big Game Experience VIP ALL ACCESS Package = $2,000

Includes one (1) ticket and VIP Access to ALL below mentioned events:

  • 30 Under 30 Film Festival SB52 Screening
  • Brewer Media Gifting Suite & Satellite Media Tour presenting by Shift Media Lab & Level Headed – Day Pass
  • Brewer Media After Hours Lounge hosted by Former Viking Jack Brewer, NFL Legend Clinton Portis & Friends (4 Night Pass)
  • Brewer Media Celebrity Charity Poker Tournament hosted by NFL Legend Clinton Portis & Rohan Marley
  • Celebrity “Super Bull Riding” Challenge featuring NFL Legend Clinton Portis, 2x World Boxing Champ Andre Berto, Fox Business’ Cheryl Casone & Former Viking Jack Brewer
  • Leather & Laces Party hosted by Jenny McCarthy & Donnie Wahlberg Tickets
  • Leigh Steinberg 31st Annual Super Bowl Party
  • 2018 Maxim Party
  • 2018 NFL Hall of Fame Finalist Ray Lewis Headlines 10th Annual JBF SB Watch Party hosted by Former Viking Jack Brewer

Click here to purchase tickets!


Monday Jan 29th – Feb 2nd:

Are you a Stoolie? Barstool Sports will be making Cowboy Jack’s Downtown their home base next week! Live SiriusXM Radio shows, rundowns, PMT, Pat McAfee Show, etc.

Not only that- but we will open at 9am everyday so you can get your Barstool fix!!!

FREE to the public.




Click the banners below for tickets (if applicable) to the following events: